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About Us

7_cardsCompany History
Marcella Reiter began Magic Words International several years ago on the kitchen table whilst teaching her young children how to read. Having been a Primary School Teacher for many years she knew how important it was to learn the most frequently used words, or sight words. These words are essential to early reading and writing success.

Using an old set of Qantas (Australia's National Airline) Playing Cards with the words stuck on the face, she began inventing fun and exciting ways to engage her children in playing card games with these most important sight words. The aim was to play often so that the children would be able to remember the words automatically. They began calling these words the "Magic Words" because they were in every book, magazine and newspaper and just "magically" appeared in everything they were reading! Marcella knew that these words were the essential framework of the English language.

Little did she realise at that time, how rapidly her children would master these most important words in reading and writing and what a dramatic acceleration it would have on their ability to read and write at school.

Occasionally, Marcella tutored struggling students with reading difficulties; who, after playing with the "Magic Words" card games made remarkable gains in reading. As one mother reported;

"This morning the teacher asked to see me; she told me that Alexandra had gone up seven reading levels over the Christmas break and wanted to know what we had been doing!"

These initial success stories gave Marcella the inspiration and passion to research the potential of using card games to engage children in learning to read.

Thus, the exclamation of a young child whilst playing Magic Words became the company motto - "Learning to read while having fun is...MAGIC!"

Contact Us


About the creator and author of Magic Words - Marcella Reiter
Marcella Reiter is an experienced Classroom Teacher, Educational Consultant and Psychologist who has taught in Primary, Secondary and Tertiary settings both in Australia and overseas.

For the past sixteen years, she has worked as a School Adviser with the Catholic Education Office and is the best selling author of the M100W - Magic 100 Words Literacy Resources.

These exciting activities and educational card games teach the 200 most frequently used words, which make up on average, two-thirds of all the words used in reading and writing.

The M100W - Magic 100 Words resources are used in over half of Australian Primary Schools and are quickly being taken up by schools worldwide as more teachers and parents discover the enormous success that is achieved when teaching with the Magic Words!

Research
researchIn English, there are 100 frequently occurring words that make up, on average, half the words found in reading and writing. The M100W® Magic Words® literacy activities and M100W® Magic Words® card games promote automatically (the rapid, instant recognition and processing of words), which significantly improves fluency and flexibility in reading.

M100W® is the acronym for Magic 100 Words. Mastering half the words used in reading and writing makes the task of reading and writing "magically" easier.

"Every language has a group of common words which are in constant use. They make up the framework of the language - the essential structure which helps you to read other words.... These words are called basic sight words because they must be known by sight - instantly... They provide the framework from which other words in the sentence can be worked out, using context clues." (Andrew)

"Extensive and automatic word knowledge frees fluent readers to focus on the meaning of what they read rather than stopping to work out unfamiliar words." (Perfetti)

"Fluent readers read at a speed and ease that promotes intonation and expression. There appears to be a strong correlation between reading speed and reading accuracy.

An ever increasing core of automatic words helps children become fluent and flexible readers." (Pinnel and Fontas)

Professional Associations

  • MacMillian - Professional Learning
  • Harcourt - Leading Edge Professional Development Team
  • Australian Distance Education Centres
  • Austrailan Council for Educational Research - Professional Development Team
  • Quality Schools Program - Carrum Downs

Distributors
Magic Words enjoys a successful relationship with over 100 major distributors in Australia, New Zealand and Singapore, such as:

  • Australian Council for Educational Research - Camberwell - Victoria - www.acer.edu.au
  • Scholastic Bookclub - www.scholastic.com.au
  • Birchalls Education - Launceston - Tasmania - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Pat Edgar Consultancy - Carina - Queensland - www.patedgar.com
  • Birchalls Education - Hobart - Tasmania
  • Essentials for Families - Putney - NSW
  • Windmill Education - Norwood - South Australia
  • Class Act Educational Supplies - Manunda - Queensland - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Learning Lair - Townsville - Queensland - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Windmill Education - Hobart
  • Dominie - Brookvale - NSW
  • Windmill Education - Mont Albert - Victoria - www.windmill.net.au
  • Early Learning World - Sydney
  • Windmill Education - Launceston
  • Jacaranda - Canberra - ACT
  • Wooldridges - Osborne Park - Western Australia
  • Australian Booklists Online - Mornington - Victoria - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Wooldridges - Bunbury - Western Australia
  • Landmark - Essendon - Victoria - www.elandmark.com.au
  • Educational Aids - Wingfield- South Australia - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Link - Mount Waverley - Victoria
  • Education World - Willetton - Western Australia
  • Landmark - Seaford - Victoria - www.elandmark.com.au
  • Education Supply Company - Kedron - Queensland - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Harley's Educational - Manunda - Queensland - www.harleyseducational.com.au
  • NES Books - Penrith - NSW This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Book City - Mount Gambier - South Australia
  • Mountain Books - Mentone - Victoria - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Landmark - Drouin - Victoria - www.elandmark.com.au
  • Seelect Educational Supplies - Glenelg - South Australia - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Ballarat Books - Ballarat - Victoria - This e-mail address is being protected from spambots. You need JavaScript enabled to view it   
  • BRT Inspirations and Leading Edge Books - Benalla - Victoria
  • Wooldridges A&M - Joondalup - Western Australia

How to Learn the Magic Words
You can dramatically improve your child's reading and writing success at school through the fun and excitement of the Magic Words card games and literacy resources.

See the range of products by clicking on the link below for

Buy Now

  • M100W - Magic 100 Words Cards (1 - 100 Words)
  • M100W - Magic 100 Words Learning Centres Resource Manual
  • More Magic Words Cards (101 - 200 Words)levels
  • More Magic Words Resouce Manual
  • Classroom Poster (Size A2)
  • Starter Pack


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IDEA OF THE DAY : Make a sentence using the Magic Words cards