Start by placing well shuffled pairs in neat rows and columns, face-down on a table.
Play begins with one player turning over two cards and naming them.
If a pair is turned over, the player keeps the pair and has another turn.
If no match is made, turn the cards back down and the next player can turn over two cards.
Play continues with each player in turn naming two cards in search of matching pairs until all the cards are paired.
The player with the most number of pairs at the end of the game has a Magic Memory.